Confused by current Tech Trends? How to be sure you invest in the right ones for your business and create a profit from technology. Do you want to have a greater chance of success in your digital journey?

And do you also want to make sure that your digital journey returns a profit?

Perhaps you find yourself confused by myriad choices and recommendations thus delaying the key investment you need to help your business grow. Maybe your previous investments in technology have not gone well, meaning they didn’t support your business and in many cases, you feel like they are now holding you back. You probably know you need to change, yet there is a lack of clarity as to what change is necessary, causing you to procrastinate and prevaricate.

So imagine that:

✓ You clearly understand what your business needs and can identify the technology and partners that can get you there, meaning that you see the growth in your business that you wanted.

✓ You have set up the measures to ensure that the technology will support the business and have early indicators to keep it on track, so you have the confidence that you will see a good return on your investment.

✓ You have absolute clarity as to why the IT changes are necessary, and they support your business. The reason behind the changes are understood and those involved in the transformation can see the benefits for themselves personally, for the organisation and those externally to it such as customers, suppliers, regulators or standards bodies. Your aspirational plan is formed into a clear digital vision that your organisation can use to reimagine
itself, redefining experiences, opportunities and associations.According to industry analysts such as Gartner, IDC and Forrester to survive and thrive in the 21st century you need to have a digital strategy, have a clear understanding and alignment with that of your customers. Marin Sharp will provide a powerful and practical method to develop your digital strategy and meet your clients in their digital transformation. Also, we will be looking at three new digital technology trends that are impacting massively on every business and strategies you can employ to capitalise on them.

This session will enable you to:

✓ Identify which areas in your business digital technology could support

✓ Why you should be making the changes and how they align with your business plan

✓ Where best it will support increasing profit or decreasing cost in your business

✓ What the next steps and measures will be to provide the maximum opportunity for success